The Future of the Escort Industry in Milan: What to Expect in 2025 and Beyond

The Future of the Escort Industry in Milan: What to Expect in 2025 and Beyond

Milan isn’t just about fashion shows and Michelin-starred restaurants. Beneath its polished surface, the city’s underground economy has long included escort services - quietly adapting, evolving, and surviving despite legal gray zones and shifting social attitudes. By 2025, what’s left of the escort industry in Milan isn’t what it was ten years ago. It’s quieter, more digital, and far more cautious. But it’s still here - and it’s changing in ways most people don’t notice.

Legality Is the Biggest Wild Card

Italy doesn’t criminalize selling sex, but it bans organized prostitution. That means individual sex workers can legally offer companionship or sexual services - as long as they’re not working with pimps, brothels, or advertising openly. In Milan, this law is enforced unevenly. Some districts like Porta Venezia or Lambrate see frequent police sweeps during tourist season. Others, like Navigli or Brera, operate under a kind of silent understanding.

What’s changed since 2020? More arrests of intermediaries. More fines for websites that list services. More pressure on platforms like Telegram and WhatsApp groups that used to be the backbone of client matching. The Italian government has cracked down hard on digital advertising. In 2024, Milan police shut down seven major Telegram channels linked to escort services, seizing over €1.2 million in cryptocurrency transactions. That forced the industry underground - not out.

The Shift to Private, Personalized Services

Big agencies with glossy websites and fixed pricing are vanishing. In their place, you’ll find independent workers managing their own bookings through encrypted apps. Many now operate like freelance consultants - offering dinner dates, event companionship, or overnight stays with no explicit contract. The language has changed. You won’t see "sex" or "escort" on their profiles. Instead, you’ll find "discreet companion," "cultural host," or "evening experience."

This isn’t just branding. It’s survival. Clients now expect professionalism, not just physical attraction. Workers are learning Italian etiquette, studying art history, and even taking communication courses. One worker in Brera told a journalist in 2024 that she spends 10 hours a week reading Milan’s museum catalogs and local theater schedules - just to have better conversations with clients.

Digital Tools Replace Street Hustling

Five years ago, you could find escorts near Duomo or in the back rooms of bars. Today, that’s nearly impossible. Police patrols are heavier, and locals report more surveillance cameras. The old street-based model is dead. What’s replaced it? A quiet digital ecosystem.

Most workers now use:

  • Private Instagram accounts with coded captions (e.g., "New art exhibit tonight - DM for details")
  • Encrypted messaging apps like Signal or Telegram, where profiles are shared only through trusted referrals
  • Local Facebook groups that require vetting before joining - often run by former workers who now act as gatekeepers
  • Payment apps like PayPal or Revolut with fake business names like "Event Planning Services" or "Personal Concierge"

There’s no central directory. No booking portal. No reviews. Trust is built through word-of-mouth, and reputation matters more than ever. A single bad review - even if it’s just a client feeling misled - can end a career in Milan’s tight-knit scene.

An older man and a male companion sharing a quiet moment over coffee in a Brera café, no physical contact.

Who’s Still Working? And Why?

The workers you’ll find in Milan today aren’t the stereotypes you see in movies. Most are women in their late 20s to mid-40s. Many have university degrees. Some are artists, students, or expats who moved here for work and found this path more flexible than traditional jobs. A 2023 survey by a Milan-based NGO found that 68% of active workers said they chose this line of work because it offered control over their schedule, income, and boundaries - something they couldn’t get in retail, hospitality, or remote office jobs.

There’s also a growing number of male and non-binary workers, though they’re harder to track. Their services are often marketed as "emotional support" or "therapy companions," and they tend to attract older clients looking for conversation rather than physical intimacy. One male worker, who goes by Marco, said he books 15-20 sessions a month - mostly with men over 50 who just want someone to talk to about their divorce, their kids, or their loneliness.

Client Demographics Are Changing

Foreign tourists used to make up 70% of the client base. Now, it’s closer to 40%. The rest are locals - Italians from other cities, expats living in Milan, and even professionals working long hours in finance or tech who feel isolated.

There’s a quiet rise in demand from men and women over 40. They’re not looking for party girls or guys in tight clothes. They want someone who can listen, who knows the city’s hidden cafes, who won’t judge them for being nervous or awkward. One client, a 52-year-old architect from Turin, said: "I don’t need a fantasy. I need someone real who doesn’t ask me to be someone else."

Younger clients - under 30 - are rarer. Many are turned off by the cost, the secrecy, or the emotional weight. Others simply don’t see the point when dating apps are free and easy.

A conceptual map of encrypted digital networks beneath Milan’s skyline, representing the hidden escort industry.

The Role of Technology and AI

AI isn’t replacing human workers - yet. But it’s changing how they operate. Some workers use AI tools to draft messages, manage calendars, or even generate fake LinkedIn profiles to appear more legitimate. Others use voice filters on calls to avoid being recognized. A few have started using AI-generated photos to build their online presence, though most avoid it. Why? Because clients in Milan value authenticity. A perfect photo can feel like a lie.

There’s also a new trend: hybrid services. Some workers now offer virtual companionship - video calls for $50 an hour - as a way to test the waters or build trust before meeting in person. One worker in Porta Romana said her virtual clients often become in-person clients after three or four calls. "They get used to my voice, my laugh, my way of talking. Then they want to see if I’m real," she said.

What’s Next? The Next Five Years

The escort industry in Milan won’t disappear. But it won’t grow either. It’s entering a phase of quiet stabilization.

Expect:

  • More workers to transition into related fields - private event planning, luxury concierge services, or even therapy-assisted companionship
  • Continued crackdowns on digital platforms, pushing operations even deeper into encrypted networks
  • Higher prices due to lower supply and increased risk - sessions now average €150-€300/hour, up from €80 in 2019
  • More emphasis on emotional labor and cultural knowledge over physical appearance
  • Legal debates resurfacing in 2026, possibly leading to pilot programs in regulated zones (like those in the Netherlands or Germany), though Italy’s conservative politics make that unlikely

The future of escorting in Milan isn’t about glamour. It’s about resilience. It’s about people finding ways to survive, earn, and connect in a city that doesn’t officially acknowledge them - but still depends on them, in small, quiet ways.

Is it legal to hire an escort in Milan?

It’s not illegal for an individual to sell companionship or sexual services in Italy. However, advertising, operating a brothel, or working with intermediaries is against the law. Most workers in Milan avoid public ads and rely on private referrals to stay under the radar. Clients aren’t prosecuted unless they’re involved in trafficking or underage activity.

How do you find a legitimate escort in Milan today?

There’s no official directory. Most workers operate through encrypted apps like Signal or Telegram, or private Instagram accounts with coded posts. Entry is usually through trusted referrals - from friends, expat groups, or long-term clients. If you’re new, avoid websites, apps, or social media ads. They’re often scams or police traps.

Are escort services in Milan safe?

Safety depends on how you approach it. The biggest risks come from unvetted platforms, cash payments in public, or meeting strangers without a plan. Most experienced workers insist on meeting in public first, using encrypted communication, and never sharing personal details. Clients who respect boundaries and pay upfront via traceable methods (like PayPal with a fake business name) tend to have better experiences. Always trust your instincts.

Why are prices so high in Milan compared to other cities?

Prices have risen because supply has dropped. Police crackdowns, digital platform bans, and increased risk have pushed many workers out of the industry. Those who remain charge more to compensate for the danger, the time spent vetting clients, and the lack of volume. In 2025, €150-€300/hour is standard, while in cities like Barcelona or Lisbon, you might find similar services for €80-€120.

Do male or non-binary escorts exist in Milan?

Yes, though they’re less visible. Many operate under the label of "emotional companion" or "personal concierge," often serving older clients, expats, or LGBTQ+ individuals. Their services focus on conversation, companionship, and emotional support rather than physical intimacy. They’re harder to find because they avoid public advertising and rely on word-of-mouth networks.